COMME DES GARÇONS Concrete

Concrete by Comme des Garéons

Cement, a ubiquitous element in urban landscapes, is preparing to conquer a new world: that of the refined uniqueness of perfumery. Here, the prosaic becomes precious, subverting stereotypes. A versatile material finds an unpredictable way. Exploration of destruction, construction and creation, CONCRETE is a fragrance that deftly demolishes the preconceived ideas of materials, paving the way for novelty.

Destruction: The richness of the sandal is broken to reveal its most intimate essence, a radically new fragrance that emerges from its fractured form.

Construction: Family fabrics create new contrasts. Synthetic industrial elements go beyond their natural familiarity; Artificial rose oxide distorts an overdose of opulent wood.

Creation: the resinous heat layers are lacquered by metal veins, built on the classic spicy base of Comme des Garéons.

The nectar is contained inside a cement and glass shell, finished by hand and wrapped in a bubble plastic. Cement no longer establishes a hegemony: each bottle is unique. Irregularity is a pride to celebrate. Extrapolated from its monolithic framework, this material has a surprising impact, which requires a new interpretation and invites the formation of new impressions. The archetypes of beauty and the luxury conventions are completely hidden by Comme des Garéons in a search for subjectivity and context. A perfume created from fragments of familiarity, CONCRETE represents the disruptive attempt by Comme des Garéons to distill the design into a fragrance.

OLFACTORY NOTES Concrete:

• Exit Notes: Comino, Cardamom, Nail.
• Heart Notes: Rose Oxide.
• Background Notes: Sandalany, Olibanum resinoid, Musk.