About us

Our mission

To reach the hearts of the people with whom we work every day and create the world’s largest family.

Our Story

Perfumería Sabina was founded in 1973 as a shop specializing in perfumes. Over the years, the decisions to expand the business have made it a well-known brand in the Canary Islands, which is now making its way in Europe thanks to our online business . Currently, we have 18 physical stores throughout the islands of Tenerife, Gran Canaria, Lanzarote and Fuerteventura.

It distinguishes itself thanks to the personality and desire to improve of its founders Lalo Daswani, Kanayo, and his brothers Chello and Kumar, but also by each of the members of the team who feel as part of the brand and strive to take it further each day. Thanks to them, we are regularly honoured at the BeautyProf awards.

Today Sabina is a company that has its own identity and represents important values related to family, solidarity and well-being of both our customers and our team. This is all due to the company's identity: what we are, what we want to be, and how our customers see us.

Calle Mar Mediterráneo, Gran Canaria
Triana Mayor
Calle Mayor de Triana, Gran Canaria
CC Siam Mall
Avenida Siam, Tenerife
The Duke Shops
Avenida de Bruselas, Tenerife

Our Values

Our brand character defines how we portray ourselves: our principles, our emotions, values and ways of thinking.


Sabina does not only sell products; it’s also a large family governed by the values of transparency, fairness and integrity. We believe in doing a good job and in honest human relationships.


We belong to the world of fashion and beauty, and elegance has become part of our brand's style. We've created an elegant brand with a lot of character.


We collaborate with associations and NGOs such as Caritas or the Canarian Association of Breast and Gynaecological Cancer, because we want to make our contribution to necessary initiatives and social issues.


It's the way we are: we're positive and we want those who come to our stores to have a good time. Our smile is our most important resource; we treat customers and colleagues equally.


We are committed to the environment. We use energy-saving LED lights and recyclable paper bags’ we’ve set up various collection points for glass bottles, etc.


We believe in diversity, freedom of speech, tolerance and cooperation. Our team is made up of more than 14 nationalities. In addition, we collaborate with groups that defend equality, collective rights and multiculturalism.

Avenida De Nuestra Señora del Carmen, Fuerteventura