rouge-pur-couture-the-bold-lipstick

YVES SAINT LAURENT Rouge Pur Couture The Bold Lipstick

Reference: 481687

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Bold color in one swipe. Ultra-pigmented satin lipstick with a buildable shine finish.

Our most innovative formula with grape and red floral oils helps lips feel comfortable and hydrated for up to 10 hours. The signature finish is more reflective than a classic satin, yet more subtle than a high-shine lip gloss. Choose Bold for a provocative splash of colour, daring daytime nude or striking red lips.

In a consumer test:
-92% agree that Bold feels soft and silky on the lips
-98% agree Bold glides effortlessly over lips in a consumer test
-Up to 10 hours of moisturized feeling on the lips

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Rouge Pur Couture The Bold Lipstick

Rouge Pur Couture The Bold Lipstick