ARMANI Lip Magnet Lip Freeze Collection

Giorgio Armani's iconic LIP MAGNET beauty product range features the LIP FREEZE collection, a new palette of intense sorbet tones. The new technology present in the formulation of colors has conceived tones never before seen, resulting in matte sorbet tones. The collection also features a new soft-touch container, as frosted packaging adds appeal to matte shades.

A lightweight liquid lipstick with an extremely fine texture, unmatched feeling of weightlessness, intense color concentration, extremely elegant matte finish and perfect long-lasting adhesion: Lip Magnet is all that and more.

What is it?
Lip Magnet is the first matte liquid lipstick that offers an excellent texture with an unprecedented color concentration that adheres perfectly to the lips. Lip Magnet's long-lasting color offers unmatched results: color intensity, extreme delicacy and a makeup finish with a matte second-skin effect.

Two major improvements:
- After application, the matte color doubles its intensity thanks to the phenomenon of "gradual evaporation".
- The finish is four times thinner than a long-lasting liquid lipstick (40 to 10 micrometers).

This long-lasting matte color (up to 8 hours) is not greasy or sticky, adheres to the lips and does not dry them. The lips stay hydrated and perfectly defined for hours, and have a very pleasant nude lip feeling.

"I was inspired by the sorbet tones of the 1960s lipsticks. Although impressive, they were often too thick and unspeakable. For the LIP FREEZE collection, we have used a special white pigment (snowflake base) that offers the same color effect while providing a less opaque finish. These tones are fun, but they're still wearable and sophisticated." - Linda Cantello, Make Up Artist international for Giorgio Armani.