LOREAL PROFESSIONNEL Day Light 10.12
Coloring Treatment

Sublime transformation without compromising hair health

Experience professional luxury with Dia Light 10.12 Iridescent Ash Platinum Blonde, a semi-permanent tone-on-tone hair color developed to beautify and revitalize sensitized hair without damaging the fiber. Its ammonia-free acidic formula blends with the hair's texture, sealing cuticles and enhancing an infinite vinyl shine that provides a radiant, healthy-looking finish. Ideal for toning, correcting unwanted tones, and providing a luminous, long-lasting color wash.

Benefits that make you fall in love

• Softness and comfort from the first application: the innovative gel-cream formula is light, comfortable, and free of harsh odors, respecting the hair structure.
• Unparalleled shine: Provides vinyl-like splendor, revitalizing dull or bleached locks with intense luminosity.
• Complete customization: enhance natural or dyed tones, revive highlights or neutralize unwanted nuances without altering the base color.
• Long-lasting, healthy-looking effect: hair is up to 2x shinier and 30% more nourished after multiple applications, with color that lasts up to 6 weeks.
• Touchable hair, silky texture: thanks to the acidic pH, the cuticle is aligned, promoting softer hair with a relaxed feel and a rejuvenated appearance.

Application

1. Preparation: Wear gloves and mix the product with Diactivateur—choose between 6 vol (1.8%) for a gentle deposit or 9 vol (2.7%) for more vivid results.
2. Proper ratio: For levels 1 to 4, mix 25 ml of booster with 25 ml of color cream, or use 50 ml of booster neat. For levels 5 to 7, adjust the ratio by half depending on the desired effect.
3. Detailed technique: For cool and ashy tones, add between 1 and 6 g of cool booster to 50 g of color cream. For hair with warm highlights, we recommend between 1 and 12 g of warm booster, depending on the level.

Exposure time:

• 5 minutes: shine only.
• 10 minutes: Light toning or shine restoration.
• 20 minutes: greater intensity and coverage, without damaging the fiber.

Emulsify, rinse, and finish with a professional shampoo for color-treated hair. The result: powerful shine and salon-matched color.