DRUNK ELEPHANT Drunk Elephant C-Firma Fresh Day Serum
Facial Serum with Vitamin C

The Freshest Antioxidant: C-Firma Fresh Vitamin-C Day Serum

Drunk Elephant's C-Firma Fresh Vitamin-C Day Serum is a super-potent serum formulated with 15% vitamin C. Its most distinctive feature is its innovative design: it comes in two separate vials for you to mix yourself just before first use, ensuring maximum potency and freshness of its active ingredients.

"Fresh" Formula and Key Assets

• Gold Standard Vitamin C (15% L-Ascorbic Acid): The most researched and effective form of Vitamin C. It acts as a powerful antioxidant to reduce sun damage and combat signs of aging.
• Ferulic Acid (0.5%): Offers protective antioxidant benefits, especially against free radicals generated by UV rays, and helps to stabilize L-Ascorbic Acid, prolonging its effectiveness.
• Tocopherol (1.0% Vitamin E): Improves healthy skin function, helps maintain moisture levels, and enhances the stability of other antioxidants.
• Formula Without Irritating Ingredients: Formulated at a friendly pH of 2.5 and free of silicones, essential oils, fragrances/dyes and drying alcohols.
• Activation System: The product is mixed before its first use, ensuring that L-ascorbic acid maintains almost 95% of its activity for one year after mixing.

This daily antioxidant treatment is designed to firm, brighten, and visibly reduce the signs of photoaging, such as dullness and dark spots. Its formula is an essential defense against oxidative stress and free radicals, revealing a more radiant, even, and firmer-looking complexion.

Anti-aging and radiance benefits

• Maximum Freshness: The blending system maximizes the power of Vitamin C, making it exceptionally effective against sun damage.
• Even Skin Tone: Brightens the complexion and noticeably reduces the appearance of hyperpigmentation and uneven skin tone.
• Firmness and Youth: Improves skin firmness and visibly reduces the appearance of signs of aging and photodamage.
• Antioxidant Defense: Provides unmatched protection against environmental aggressors.

Visible Results (Clinical Study)

In a clinical study with 30 people after 4 weeks of use:

100% showed an improvement in skin tone and luminosity.

96% showed an improvement in overall hyperpigmentation.

93% showed a smoother skin texture.

App for Brighter Skin

1. Directions: Apply one (or two) pumps to your clean, dry face, neck, décolleté and back of your hands in the morning.
2. Routine: It is recommended to incorporate it into your daytime routine, as Vitamin C helps protect against the effects of UV rays (although it should always be followed with sunscreen).
3. The "Smoothie": You can mix it with other Drunk Elephant products, such as Protini™ Cream or D-Bronzi Drops, to create your morning "smoothie".
4. Note: Avoid using it in the same routine as TLC Framboos (ideally use C-Firma in the morning and TLC at night).

Activate your skin with the freshest Vitamin C treatment for an unmatched glow.