READY TO DISCOVER YOUR PRETTY DIFFERENT SIDE?
"Pretty Different" is what we call makeup junkies that don't follow beauty standards. It is our tribute to the individuality of each person. because we're all PRETTY DIFFERENT.
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The story behind the brand
MEET WENDE ZOMNIR
It all started in California in 1996
when Wende Zomnir , co-founder
from Urban Decay , he realizes that
the world of makeup offered nothing
that differs from the conventional,
that is why she decides to create a brand inspired by
in the changing urban landscape.
Wende was a confessed makeup junkie and lover of color, who wanted to create a brand to offer what no one had offered before so that everyone could express themselves through color.
PRETTY DIFFERENT SINCE 1996
Urban Decay was created to break
with beauty standards.
Standards that can judge us
even ourselves and that's why we were born
for inclusion and to celebrate all that
makes us unique, what makes us be
We have been shaking up the industry of beauty from day one and we will never stop!