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READY TO DISCOVER YOUR PRETTY DIFFERENT SIDE?

"Pretty Different" is what we call makeup junkies that don't follow beauty standards. It is our tribute to the individuality of each person. because we're all PRETTY DIFFERENT.

top obsessions

Naked3 Eyeshadow Palette

Naked3 Eyeshadow Palette

Shadow palettes

shadow palettes

select a look and discover your infallible routine

Bright

1. prepare

Apply EYESHADOW PRIMER POTION before shading for 24 hours.

2. Creates

Create the look you want with NAKED3 EYESHADOW PALETTE

Create the look you want with NAKED RELOADED EYESHADOW PALETTE

Create the look you want with NAKED HEAD EYESHADOW PALETTE

Create the look you want with NAKED ULTRAVIOLET PALETTE

Create the look you want with BORN TO RUN EYESHADOW PALETTE

3. Define

Define your look with 24/7 GLIDE-ON EYE PENCIL

Define your look with 24/7 GLIDE-ON EYE PENCIL

Define your look with 24/7 GLIDE-ON EYE PENCIL

Define your look with 24/7 GLIDE-ON EYE PENCIL

Define your look with 24/7 GLIDE-ON EYE PENCIL

4. Enhances

Apply PERVERSION MASCARA to enhance your lashes

5. Fix

Seal your makeup up to 16h with ALL NIGHTER SETTING SPRAY

Get inspired by ...

get inspired by Erik Terán get inspired by Erik Terán

The story behind the brand

Wende Zomnir

MEET WENDE ZOMNIR

CO-FOUNDER

It all started in California in 1996 when Wende Zomnir , co-founder from Urban Decay , he realizes that the world of makeup offered nothing that differs from the conventional, that is why she decides to create a brand inspired by in the changing urban landscape.

Wende was a confessed makeup junkie and lover of color, who wanted to create a brand to offer what no one had offered before so that everyone could express themselves through color.

PRETTY DIFFERENT SINCE 1996

Urban Decay was created to break with beauty standards. Standards that can judge us even ourselves and that's why we were born for inclusion and to celebrate all that makes us unique, what makes us be PRETTY DIFFERENT.

We have been shaking up the industry of beauty from day one and we will never stop!

Make Difertent