The world's rarest fragrance.

Rare that you haven't heard of Moschino's new fragrance yet, or at least haven't been left with your mouth open when you see the bottle, Moschino surprises with the launch of its new Fresh Couture Eau de Toilette fragrance, a bottle that looks like a glass cleaner

The message to be conveyed by this action is a strange concept because for the first time the world of perfumery combines the refined with the domestic use, not only the shape is the same as that of a window cleaner, but also the liquid of the fragrance is completely blue and the lid is red, the colours are typical of cleaning products, the extraction system is a spray with a lever to activate it, the typography used and the word that gives the fragrance its name"FRESH" in capital letters and in bright and red.

This time, Linda Evangelista was chosen as the star of Moschino's new campaign: the advertising combines the idea of cleaning a glass with the idea of applying a perfume, two things that women do, let's agree that it is not a very happy association that they have found, but in advertising it is said that the most important thing is to attract attention, even if it is to attract attention for the criticism it unleashes.

Sabina Store invites you to try it out and see for yourself what it feels like. 34,44€ can be purchased here.

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